What is Service Design?
From the Interactive Design Foundation:
“Service design is a process in which the designer focuses on creating optimal service experiences.“
From Wikipedia: “Service Design is the activity of planning and organizing people, infrastructure, communication and material components of a service in order to improve its quality and the interaction between the service provider and its customers.“
From Koos Service Design:
“Service Design is the practical and creative application of design tools and methods with the goal to develop or improve services.“
From Yosef Shuman:
“The practice of making services better through research, developing ideas and testing experiences.”
From Birgit Mager, President, Service Design Network:
“Service Design is about the application of Design Thinking and design methodology to immaterial products.”
From Fjord:
“Service Design is about customer centrism, co-creation and holistic experiences.”
What is Design Thinking?
From Tim Brown, CEO of IDEO:
“Design thinking is a human-centered approach to innovation that draws from the designer’s toolkit to integrate the needs of people, the possibilities of technology, and the requirements for business success.“
From the Interaction Design Foundation:
“Design Thinking is an iterative process in which we seek to understand the user, challenge assumptions, and redefine problems in an attempt to identify alternative strategies and solutions that might not be instantly apparent with our initial level of understanding.“
From IDEO U:
“Design Thinking encourages organizations to focus on the people they’re creating for, which leads to better products, services, and internal processes.“
From MIT Sloan School of Management:
“Design thinking is an innovative problem-solving process rooted in a set of skills.“
From Wikipedia:
“Design Thinking refers to the cognitive, strategic and practical processes by which design concepts (proposals for new products, buildings, machines, etc.) are developed.“
From Harvard Business Review:
“Design Thinking will…unleash people’s full creative energies, win their commitment, and radically improve processes.”
What is the difference between Service Design and Design Thinking?
From Koos Service Design:
“Service Design is the practical application of Design Thinking to the development of services.“
Thinking vs Doing
From the Service Design Show:
“Design Thinking is how designers think and work. Service Design is the application of design onto service oriented challenges.”
Amber Francis 